What do I think of the word “Free” when used in online marketing?

I was asked this question the other day in a forum I am a member of…And I really thought it would be a good idea to share what my response was here on my blog.

This was the actual question some one brought up.

“Guys, what can you say about free things around on the internet?. Specifically like free websites ,free domain and hosting or free auto responder, free squeeze pages..etc
what would you say?”

And Here was my response.

I think the word “Free” is way over used especially in online marketing..I think it lowers the statistical number of people that succeed online.

Statistically more people succeed in Brick and mortar businesses then online ones, and for good reason.

No one goes to start a business offline by thinking they can succeed with no investment or marketing plan, in fact most offline business owners had to write a business plan first in order to apply for a loan to start their business. In the offline world people understand they have to invest in their business in order to succeed, in both time and money.

The word free is used so much online, that a LOT of wanna be internet marketers think that they can actually build an income online for free. And there is nothing further from the truth, it just does not cost know where near as much. It is not their fault either, everyone uses it in their marketing and everyone has to if they want to be successful online. Because this was the trend set before them….

free

So I really think after my years of experience doing this, that the word “Free” hinders peoples chances for success. It gives people the “lottery mentality” That they can make money for nothing..

Can you imaging an offline store giving away their products and services, they would be out of business in a heart beat????????

And if some actually could financially give away a portion of them, what would happen to the other businesses that couldn’t afford to do so??

Well then they would either have to do it as well or go out of business, then you would have customers running around all over trying to get as much as possible for nothing, cause of course who does not want Free stuff…?

Pretty soon, it will have created a whole conglomerate of people all wanting everything for free, and what that would do is make it harder for any business to make money, so only the most elite and financially well off companies would make all the money, and it would be the death of the mom and pop businesses…Sound familiar?

Its why over 90% of all people who try to make money online fail. What if their were no free websites ,free domain and hosting or free auto responders, free squeeze pages, etc..? What if they all at least cost something, that would mean everyone would have to pay money for products and services online. This would change the mentality of those looking to make money online, they would come into it knowing they had to set a side a budget, and they would have more invested and would try harder. Your not going to give up as easy when you have have something to lose..

I have owned traditional brick and mortar businesses, I understand having something to lose, I couldn’t just give up or walk away when things got tough, I had to get serious…

Basic economics, money must change hands in order for someone to profit..

Even if these free services went to at least a $1 a month, and split the profits, a whole lot more people would make money online…If everything had a true cost, and it would still be affordable for individuals to come online to make an extra income…..And way more people would succeed!!

I truly believe this..I had an easy transition from offline marketing to online, and why I have been successful, I have owned brick and mortar businesses, so investing in myself online was a no brainer, I paid over $4000 a month for rent just for one of my offline stores, paying $10 for web-hosting in the beginning was a relief..Online cost of doing business pales in comparison to an offline business.

My question to you

What do you think of the word “Free” when used in online marketing?

I would love to hear your thought in the comments.

To Your Success And Happiness
Sincerely,
Richard Weberg

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Proven Success Formula
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4 thoughts on “What do I think of the word “Free” when used in online marketing?

  1. I agree that the use of”free” hinders people in achieving success. Until something of value changes hands and money is charged for it no one makes a penny. I also know that people see online businesses and offline businesses as two different things when that is not true. The principles and practices are the same.

    Great post and something that many of people do not want to hear.

    Their are still no free lunches!

    • Thanks Bo for your feed back, I appreciate it very much. I think it would change how many people are successful online, hence if the word free was not so thrown around, and made it sound like you could make money online without investing anything.

      The mentality of new marketers would definitely be much different..

      Thanks

  2. I think that the word (Free) is only a method that we like internet marketing use, to market our bussiness, for example to build our list, the problem with the people that are looking for free stuff, need to understand, that because you are receiving a free ebook, (Is because you can read and use that information) but you need to take action (What is inside of that ebook) for example buy a domain, buy a autoresponder, etc.

    when you join a free membership, is because they want that you understand what the system is all about, but you need to upgrade if you want to make the real money.

    • Yes exactly Rafeal, it would be nice if more people online understood this, and then didn’t assume that they could build a business online for nothing.
      All businesses, require real work, and real investment of time and money, building a business online, just cost a whole lot less!

      To your success my friend!

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