I was asked this question the other day in a forum I am a member of…And I really thought it would be a good idea to share what my response was here on my blog.
This was the actual question some one brought up.
“Guys, what can you say about free things around on the internet?. Specifically like free websites ,free domain and hosting or free auto responder, free squeeze pages..etc
what would you say?”
And Here was my response.
I think the word “Free” is way over used especially in online marketing..I think it lowers the statistical number of people that succeed online.
Statistically more people succeed in Brick and mortar businesses then online ones, and for good reason.
No one goes to start a business offline by thinking they can succeed with no investment or marketing plan, in fact most offline business owners had to write a business plan first in order to apply for a loan to start their business. In the offline world people understand they have to invest in their business in order to succeed, in both time and money.
The word free is used so much online, that a LOT of wanna be internet marketers think that they can actually build an income online for free. And there is nothing further from the truth, it just does not cost know where near as much. It is not their fault either, everyone uses it in their marketing and everyone has to if they want to be successful online. Because this was the trend set before them….
So I really think after my years of experience doing this, that the word “Free” hinders peoples chances for success. It gives people the “lottery mentality” That they can make money for nothing..
Can you imaging an offline store giving away their products and services, they would be out of business in a heart beat????????
And if some actually could financially give away a portion of them, what would happen to the other businesses that couldn’t afford to do so??
Well then they would either have to do it as well or go out of business, then you would have customers running around all over trying to get as much as possible for nothing, cause of course who does not want Free stuff…?
Pretty soon, it will have created a whole conglomerate of people all wanting everything for free, and what that would do is make it harder for any business to make money, so only the most elite and financially well off companies would make all the money, and it would be the death of the mom and pop businesses…Sound familiar?
Its why over 90% of all people who try to make money online fail. What if their were no free websites ,free domain and hosting or free auto responders, free squeeze pages, etc..? What if they all at least cost something, that would mean everyone would have to pay money for products and services online. This would change the mentality of those looking to make money online, they would come into it knowing they had to set a side a budget, and they would have more invested and would try harder. Your not going to give up as easy when you have have something to lose..
I have owned traditional brick and mortar businesses, I understand having something to lose, I couldn’t just give up or walk away when things got tough, I had to get serious…
Basic economics, money must change hands in order for someone to profit..
Even if these free services went to at least a $1 a month, and split the profits, a whole lot more people would make money online…If everything had a true cost, and it would still be affordable for individuals to come online to make an extra income…..And way more people would succeed!!
I truly believe this..I had an easy transition from offline marketing to online, and why I have been successful, I have owned brick and mortar businesses, so investing in myself online was a no brainer, I paid over $4000 a month for rent just for one of my offline stores, paying $10 for web-hosting in the beginning was a relief..Online cost of doing business pales in comparison to an offline business.
My question to you
What do you think of the word “Free” when used in online marketing?
I would love to hear your thought in the comments.
To Your Success And Happiness