Email is still the most powerful way to communicate
online, hence why email marketing is still the most
effective way to build your business online! Email
marketing is also referred to as list building. I say
this again, this is the most important marketing
activity one can do to make money online. Do not take
this process lightly! This is the most important! Get
this wrong and you won’t make any money, NO MATTER
WHAT you are trying to promote!
What is Email Marketing??
It is a way for you to acquire a lead and communicate
with that lead over and over again, without any
further cost of money or time. How does this happen?
Through the use of an autoresponder and a sales or
squeeze page. The biggest mistake most want to be
marketers make, is trying to directly promote an
affiliate page or product offering page without having
them first sign up to their email marketing list.
The proper way to advertise and build your list, is
to send people to a page first that is tied into the
autoresponder you are using, meaning it has a form on
it (commonly referred to as a opt-in page or squeeze
page), where people put in their name and email
address so they can get more information sent to them,
then they get redirected to the affiliate page or
product offering. Now if they do not join or buy from
you immediately, you can now follow up with them
anytime you wish, as long as they remain on your list
in your autoresponder you can contact them.
Where do you get an opt-in form or your squeeze page?
You either learn to make them yourself or you join a
program that gives you squeeze pages as part of your
membership (like List Leverage).
See this is the true power of email marketing. It’s
the ability to follow up with people any time you want.
It’s a proven fact that the key to success is to keep
your message in front of your prospects, not just
once, but on average of 7 times. This is how many
times a prospect on average needs to see your message
before they will follow you into some paying program
or buy products from you.
My question to you is this:
What is the only way you can accomplish this?
Answer… It’s by building your email marketing list!
When you use an autoresponder in your marketing, you
can set follow up messages to go out while you are
sleeping, or why you are on the beach playing with
your kids, it works for you 24/7…Your autoresponder
is what allows you to send to your list of emails that
your opt-in pages have collected.
Email Marketing gives you a way to say in touch with
your leads. Don’t wait another second to start
building your list. The sooner the better.
People don’t join opportunities, they join people. The
foundation of any good business starts with having a
good relationship with your leads or customers.
It does not matter what kind of business you run, what
kind of website you have, or what industry you are in.
If you have a website, and you want to turn your
visitors into returning customers, then you need to
get them in your email list first.
Learn from others’ experience and don’t make the same
mistake. Start building your email list right away.
This is the single most horrific mistake I personally made my first two years and why I didn’t make any money!
Now that you are motivated to start building your business,
the right way, do not wait, its time to have success online.